OC WEEKLY (Circ: 173,084)
http://www.ocweekly.com/2014-03-06/news/la-kiss-santa-ana-gene-simmons-paul-stanley-arena-football/
Titled, ‘Rock Legends Gene Simmons and Paul Stanley Bring an Arena Football Team, LA KISS, to Anaheim – and They’re Already Winning’, the lengthy piece touches on a number of our key messaging points including the entertainment aspect we will offer, the level of quality of our potential players, our loyalty to the AFL league, our TV broadcast deals including the reality show and, more importantly, the unique and destined success of the brand association with KISS.
The interview, which occurred at the reality show filming at Santa Ana, begins by highlighting the unusual partnership and touching on the fact Daniel attended during the AMC reality filming. Daniel touches on the players interaction with Gene and Paul, highlighting the fact the players remain interactive with Gene and Paul when cameras stop rolling – this is great for us highlighting their involvement as both genuine and sincere – something which some people have questioned in the past.
Touching on actual practice, the piece writes that most passes are on target, with ‘few dropped balls’ which highlights our strength and quality level of players. The reporter also touches on the fact that Gene’s eyes are locked on the players practice – reaffirming his dedication to his team. “Wow! Did you see him move?” Simmons asks, his eyes lighting up. “I never knew humans could be that big, that fast and that quick on their feet. I’m out of wind just watching them!”
The piece then goes into how the team came to fruition (Brett’s relationship with Doc) and highlights several points from Brett including the desire to ‘create a Super Bowl type atmosphere through sport’. It mentions our games will be played at The Honda Center, with Paul reaffirming its credibility ‘It’s a world class arena’. In addition to touching on how each co-owner benefits and contributes to the success of the team, the article includes images from practice and quotes from both Bob and Colt Brennan, as well as recognizing Schuyler as team president.
Touching on the fact the team is an asset to the league, as well as offering something new and different for consumers, the article highlights our ESPN and CBS deal, it recognizes the spectacle to expect from the games (‘like cirque du soleil’
), and also notes the level of commitment from all parties involved to make the experience something unique and unheard of. “To put the KISS name and logo on something, we have to be very, very comfortable that it will reflect well upon us,” Stanley adds. “We don’t put our name on something and say good luck. Make no mistake: This is football and not rock & roll, and we want to bring something to the sport that it may be missing.”
The article in full encapsulates the teamand our vision of fusing entertainment and sport. It leads to reader to be excited about what to expect and comes at a great time ahead of our media day on Monday. I hope you agree.
Please share this on socials where possible, and pick up a copy tomorrow. We will also be sending to you all.
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