To Our Valued Season Ticket Holders:
Welcome to the Inaugural Season of LA KISS Football! Given that we are closing in on the launch of our season and our heavily anticipated Home Opener on April 5th, I wanted to update you all on everything we’ve been working on.
THE TEAM
Our Coaching Staff, led by Bob McMillen has done an incredible job this pre-season assembling a team that is going to compete for the 2014 Arena Bowl Championship. Training camp starts tomorrow and we are extremely excited about the 35 guys we have brought in to compete for one of 24 roster spots. The trade we just completed for star wide receiver Donovan Morgan was a critical move in that Bob will build his team roster around him. We are excited to see the battle of the QB position between 5 –year AFL veteran, JJ Raterink and College Superstar and NCAA record holder, Colt Brennan. Bob feels that this is one of the best rosters he’s ever been around in his 18 year AFL career!
SEASON TICKETS
Over the last few months, our Director of Ticket Sales, Chris Tamburrelli has been reaching out to all of you. Season tickets are being printed as we speak and will be mailed out to you in mid-March. We trust you’ll enjoy our commemorative season ticket stock. If by chance, you have not been in touch with Chris feel free to email him at: Chris@lakissfootball.com. We are so proud to report that season ticket sales are unprecedented and we are close to selling out at several price points. Thank you for all your support!
INAUGURAL MERCHANDISE
It is our goal to offer fans the best merchandise in the league. We have integrated the bold rock and roll look of KISS, famous around the world, with the most stylish look in sports apparel design. With an array of jerseys, shirts and caps to fit fans of all sizes, owners Gene and Paul have been closely involved in the design of the apparel. This apparel is available at the Honda Center Team Store and at our online store - store.lakissfootball.com Many of you have inquired about mini helmets, these are currently being produced now and will be available for purchase at the Team Store on Opening Day. We look forward to sharing more additions to our merchandise line as they arrive.
LA KISS GAME BROADCASTS
LA KISS will be the most heavily televised team in the league with 6 nationally televised games – 4 at home and 2 on the road in addition to 8 regionally broadcasts games! In the coming days, I will be making an exciting announcement about our Regional Broadcast partner. Stay Tuned!
LA KISS DOCU-SERIES
One of the most significant announcements we have made this season was being green lit by the hit network AMC for a 10-episode docu-series telling the unique story of the formation of LA KISS, our players, our day-to-day operations, and the crafting of game day entertainment plans. This show will put LA KISS in a National spotlight and will highlight all of the merits of the Arena Football League, the incredible caliber of its players and their extraordinary stories. Having a Network with such great hits such as WALKING DEAD, MAD MEN, AND BREAKING BAD, focusing on LA KISS for their next hit is a huge honor and one that we look forward to sharing with you later in the season!
LA KISS LOGO, JERSEY, AND HELMET
Our new logo symbolizes the fusion of entertainment and sport through the guitar pick encompassing our existing “flaming ball” logo designed by LA KISS co-owner Paul Stanley. The team’s uniforms are also designed by Paul in addition to a special helmet design that we will unveil at our home opener at Honda Center that involves a chroming process and design that only Paul could dream up!
SEE IT TO BELIEVE IT
Today we launched our initial brand statement for the year – SEE IT TO BELIEVE IT and we will be using this in a variety of marketing mediums from our website, social media, outdoor billboards, print ads etc. We feel this statement captures the “spectacle” associated with the game day experience we are designing. While you can try to describe what our games will be, it’s best to see them for yourself. With that said, I am so pleased to announce that we have brought on Harlan Hendrickson as our Executive Producer of Entertainment to create a “show” environment that will incorporate things that pro sports fans have never seen before! This season, you’ll witness a game day experience that embodies the principles that KISS has lived by for years - an unapologetic risk-taking attitude where you do things big or you don’t do them at all! I’m excited for everything we have in store for you!
LOOKING FORWARD
With just over a month before kickoff, we have so many things to pull together to deliver the best game day experience in pro sports. We’ll be working hard on getting those concepts created and everything else needed in place. If you haven’t already, stay connected with us on Facebook, Twitter, and Instagram as we update these daily with news, pictures, and videos. A sizzle reel on our dancers will go up today so be sure to check that out! We love receiving your comments and suggestions. If you would like to reach us directly, please email info@lakissfootball.com
Thank you for your continued support; we are committed to you. It’s going to be a spectacular season!
Schuyler Hoversten
President, LA KISS
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